![]() ![]() And YouTube has periodically rolled out new tools to help creators make better Shorts. The Shorts themselves pretty much look like TikTok videos by design, resplendent with special effects and music if a user chooses. YouTube’s Shorts creation tools makes it possible to create short-form videos that are up to 60 seconds long with our multi-segment camera. Shorts, launched in 2020 in India, makes it possible for people and brands to express themselves ideally in 15 seconds or less (although users can make Shorts for up to 60 seconds in duration). So, they’ve done something about it: created their own version of TikTok, YouTube Shorts. YouTube and its owner Alphabet are not happy as TikTok eats away at YouTube’s dominance. To put this into perspective, it will take TikTok just five years to accomplish what YouTube did in 16. TikTok’s US net ad revenues will rise by 184.4% to $5.96 billion in 2022, By 2024, TikTok’s US ad business will be larger than YouTube’s. TikTok, in turn, monetized their interest through advertising. ![]() ![]() Businesses quickly began to launch their own TikTok accounts shortly after the site caught fire. It didn’t take long for brands to take notice. The app has also spawned a cottage industry of content creators who have used TikTok’s features to turn short-form video into both works of art and revenue generation machines. Just four years after being launched in China in 2016, TikTok has become the most visited site in the world. TikTok’s impact on the content creation landscape cannot be overstated.
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